IMPLEMENTATION OF TOURIST FUNCTIONS IN POLISH RECOVERED TERRITORIES AFTER THE SECOND WORLD WAR

Abstract

Gorzów Wielkopolski is a city located
in the Polish territories recovered after the
Second World War. The usage of both the
city and all these areas for tourism purposes
were treated only marginally until the
end of the 1980s. The aim of the work is to
check whether, after the political changes in
1989, the city’s wealth concerning its tourist
functions was duly used. To achieve the
research goals, the literature on tourism
in urban centers, including Gorzów Wielkopolski,
materials and information being
part of the strategic documents of the City
Hall, the Marshal’s Offi ce and the Ministry
of Sport and Tourism were analyzed. The
analysis also includes statements posted
on the tourist websites and comments in
surveys concerning the tourist attractiveness
of the city. On the basis of the results
of the carried out research it was possible
to formulate the conclusion that the city of
Gorzów Wielkopolski is already offering
services on the tourist market, but its wealth
is not fully estimated and used for the needs
of the tourism industry. Positive and very
positive opinions about values and tourist
attractions of Gorzów Wielkopolski appear
mainly on national portals and are posted
by people mostly unrelated to the city. Critical
statements that doubt and undermine the
tourist functionality of the city are posted on
regional discussion forums by inhabitants of
the city. One of the ways to change the existing
situation may be to start institutional
support for the industry and activities that
can systematically promote the city.